Increase the Value of Your Art with these 7 Marketing Tips
When artists try to sell their artwork, they find that not many people are willing to buy their art for the published price. Part of this is because their artwork is not valued as highly as it should be. When you look at a finished piece of art, don’t just consider the cost of the materials used to make it. The countless hours that the artist spent pouring over the piece, as well as the creativity and thought that went behind the artwork, are priceless. It can be difficult to put a monetary value on those inputs.
So, what can an artist do when they’re selling their art online but many potential buyers aren’t buying it for high prices? The answer is to increase the value of the art with marketing. Follow these seven marketing tips to sell your art for more without actually changing anything about the artwork.
1. Price Your Artwork Similar to Other Artists
There is nothing wrong with having your artwork priced more towards the higher side. If you feel like your art is worth a certain price, then that is fair enough. However, it would be a good idea if you took a look at how other artists with similar artwork to yours are pricing their pieces. You’ll want to consider artists that make art with the same medium as yours, the same relative size, and who are selling their art on similar platforms as you are.
2. Display Your Testimonials
The best way to increase the value of your art is by showing potential buyers the various testimonials you may have received. There’s nothing like hearing about how a piece of art has affected someone’s life or reading about the joy the art brought someone to help you realize the true value of that art. Whether you are selling your artwork at a brick-and-mortar gallery, an online art-selling platform, or on your own website, be sure to include all your testimonials for your potential buyers.
3. Consider Offering Extra Items with the Sale of Any Art Pieces
Many artists keep extra items on the side to sell and make some added money. For example, artists that sell large paintings often have postcards or prints of their paintings to sell. A way to increase the value of your art and convince buyers to buy it is by offering these kinds of extra items with the sale of artwork. Potential buyers might feel better about spending a few hundred dollars if they get artwork and some extra prints.
4. Offer an Exchange or Return Policy
If you want to increase the value of your art but not intimidate potential buyers with the high price tag, offering an exchange or return policy might work in your favor. Many potential buyers might hesitate to buy very expensive art online – especially without the ability to see it in person – but can be more willing to take the leap if they know that they can return or exchange the art if it isn’t exactly what they were looking for. This is also a great way to appeal to art collectors and repeat buyers.
5. Outline Your Accomplishments to Show Your Value as an Artist
Outline your accomplishments and promote your success as an artist so that potential buyers can understand the real value of your art. If buyers know that you have sold tens or hundreds of artworks and can see various awards or certificates you have been awarded, they will be more likely to accept your higher price tags. All of your accomplishments will go a long way to increase the value of your art.
6. Let Your Buyers Know the Value of the Materials Used
While your art is definitely worth more than just the sum of the materials used, it doesn’t hurt to let your potential buyers know that the materials are high in value and cost. If you have used any special paint, dyes, or clay, mention that in the details when selling your artwork. In the case of digital art, you can explain to your buyers the technical skills you have learned and utilized in creating art through different software.
7. Show Your Creative Process
And lastly, if you want to increase the value of your art and make it more attractive to potential buyers, share your creative process with them! You can upload snippets of your process online or make a short presentation to share with potential buyers.
Try these different marketing tips, and you can increase the perceived value of your artwork in the minds of potential buyers without having to make any extra changes to the art itself.
Art Over the World – Unique and Handmade Art for Everyone to Buy
If you are interested in selling your art online, Art Over the World is the perfect platform for you to use. Art Over the World is an online art store based out of the Netherlands. At Art over the World, we sell handmade art in various categories, such as drawings, paintings, NFTs, sculptures, textile arts, digital art, and more. We also offer a shop-in-shop feature, where an artist can make their shop for their artworks as a part of our website. There are over 33 million buyers from across the world buying artworks from Art Over the World. You can become a vendor now and sell your art online with us. The platform can also provide you with a greater reach to potential buyers and help you sell your artwork to a wider audience.