7 Ways for Making Your Artwork More Attractive to Online Buyers
The online market for artwork has been growing across the world for the last few years, with new sites and platforms like Art Over the World gaining popularity. The Covid-19 pandemic, however, launched the market into overdrive as most brick-and-mortar galleries temporarily shut down, and no one was visiting galleries anymore to buy art. Instead, art was more and more often being bought online.
The online art market has not slowed down even after most galleries have reopened. Digital art, especially, has generated a lot of interest. Many previously unknown digital artists have quickly risen to fame in the last two to three years. The prevalence of social media platforms and their role in promoting art has also led to increased sales of artwork online.
So, if you are selling your art online, how can you make it seem more attractive to buyers? With the shift from galleries to online, you can safely assume that not all of the old rules of the art world apply to you anymore. Keeping that in mind, here are 7 ways in which you can make your artwork more attractive to online buyers and boost sales:
1. Get the Best Photographs of Your Artwork That You Possibly Can
The biggest downfall of selling artwork online is that the pictures don’t do the actual art any justice. When taking photos of your artwork to post on your website or an art-selling platform like Art Over the World, you need to ensure that your pictures are the best they can be. This means using high-quality cameras, good lighting, or even hiring a professional photographer if you must.
2. Remember to Stage Your Artwork in an Appropriate Setting
An appropriate setting to stage your artwork is critical. Well-staged artwork can help potential buyers imagine what your artwork might look like once they have bought it and set it up in their own homes or other spaces. Most artists try to stage their artwork in a luxury space that might imitate the homes of art collectors. However, remember not to go too overboard with the staging if the space overshadows the artwork.
3. Disclose the Price for Your Artwork Upfront
Gone are the old gallery days when the artwork was so exclusive that prices were not published upfront. Now, disclosing the price upfront can actually help you sell more art online. Most potential buyers visit websites and buy artwork in just a few clicks. Having to request a price and wait for it can be discouraging, especially when a buyer may be left wondering if they would be able to afford the art. In such a case, a potential buyer may opt to buy some other artwork instead of yours. Many buyers expect online viewing rooms to have prices stated upfront for complete transparency.
4. Use Social Media to Market and Publicize Your Artwork
Social media is a great way to market and publicize your artwork. If you’re putting up new pieces for sale, post about it! If you’ve already made a few sales, show your followers how in demand your art is! Your social media following will likely consist of people from the art world or people who enjoy your art and would be likely to buy it if they found out about sales.
5. Consider Paid Advertising
While social media marketing can go a long way in creating interest in your art and getting attention from potential buyers, you should also consider how useful and successful paid advertising can be. By investing in paid advertising on Art over the World, you can ensure that your artwork reaches a wider audience. The ads can attract potential buyers to your website or to the platform you are selling your work on. Not only can you get paid ads set up on social media platforms, but you can get them set up on Google and Bing, too. This increases the likelihood of potential buyers coming across your work when they search for buying artwork online.
6. Write Out a Press Release
A press release is like a piece of news sent out in your relevant field. If you are displaying a series of new artworks for sale online, you can write a simple press release detailing the art and send it to the relevant potential buyers. The press release can also have information regarding your background as an artist or the thought process behind the creation of your artwork. It is a great way to generate traffic and get relevant people talking about your art.
7. Let Your Buyers Pay in Installments
For more expensive artwork, you can boost sales by offering the option of paying in installments. This makes your artwork more accessible to potential buyers who would have been unwilling or unable to pay the entire price of your work in one go. Installment plans are especially encouraging for new collectors or younger people. They can also help you earn some long-term patrons for your artwork.
Art Over the World – Unique and Handmade Art for Everyone to Buy
If you are interested in selling your art online, Art Over the World is the perfect platform for you to use. Art Over the World is an online art store based out of the Netherlands. At Art over the World, we sell handmade art in various categories, such as drawings, paintings, NFTs, sculptures, textile arts, digital art, and more. We also offer a shop-in-shop feature, where an artist can make their shop for their artworks as a part of our website.
There are over 33 million buyers from across the world buying artworks from Art Over the World. You can become a vendor now and sell your art online with us. The platform can also provide you with a greater reach to potential buyers and help you sell your artwork to a wider audience.