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Selling Your Art Online 101: Finding Your Target Audience
Any artist that dreams of “making it” ultimately wishes to sell their artwork and make a living off creating art. While an artist can pour their time and effort into making amazing pieces, all of that effort is lost if they cannot sell – given that selling the art is their primary goal.
The biggest reason artists cannot sell their art is that they are not showing their work to the right audience. Once you find your target audience , you can likely start making a lot more sales. Many of the buyers in your target audience can even turn out to be repeat customers, which is the perfect way of ensuring that you earn a decent living through making sales.
So, how can you go about finding your target audience? Well, the first thing you need to do is get to know more about the art you are creating. When you can answer a few specific questions about your artwork and place it into a specific category or niche, you will be better equipped to find the audience interested in that niche.
What Niche does Your Art Fall into?
Most art can usually fit into certain niches or categories. While an artist can make a wide range of art and try different niches, selling one particular niche can usually lead to more success. This niche would be the one that you are most interested in, skilled at, and excited to create. If you’re not sure what niche your art falls into, you can explore a number of different niches and try to get a better idea about what kind of niches exist. Some popular niches include portraits, art that follows a specific cultural theme, or landscapes and natural settings.
What is the Subject Matter of your Art?
Finding the subject matter of their art can sometimes be quite a simple process for many artists. For example, if you have a passion for painting the sea and waves, that can be the subject matter of your art. It is also possible that the niche your art falls into also defines the subject matter you prefer to include in your work. With the same example of the sea and waves, you can say that your niche is landscapes and nature but that the specific subject you are interested in is water. Choosing a few that fall into the same niche may be a good idea if you are interested in multiple subject matters. Within the nature and landscape niche, your art could focus on waterbodies, trees, plants, and so on.
What Medium or Style of Art do you Make?
Not every artist knows from early on what medium or style they want to focus on. You may start attending art school and learning how to paint with watercolor, only to later realize that you have a talent for and an interest in making sculptures. Even once you have decided on a medium of art you prefer, you still need to narrow down a style as well. Let’s take a look at an example of painting. You can choose a medium like oil paint, acrylic, or watercolor. After that, you can choose between styles like abstract, realism, impressionism, etc. Usually, an artist’s go-to style emerges naturally and depends on the colors and tools they use, the size of their artwork, and what feels best while creating.
Determine Your Target Audience and a Way to Make Your Art Reach It
After you have taken a look at your art and determined the niche, subject matter, medium, and style, you have your target audience set out for you. Your target audience is essentially anyone that has an interest in the kind of art that you make. These people will be most willing to buy your art and become repeat customers, too.
While you may have a good idea of your target audience, it can still be difficult to put your art out there and ensure that people are seeing it. This is where you might benefit from joining an online art-selling platform. An art-selling platform can help you advertise your art and show it to an audience interested in buying from you.
Art Over the World – Unique and Handmade Art for Everyone to Buy
If you are interested in selling your art online, Art Over the World is the perfect platform for you to use. Art Over the World is an online art store based out of the Netherlands. At Art over the World, we sell handmade art in various categories, such as drawings, paintings, NFTs, sculptures, textile arts, digital art, and more. We also offer a shop-in-shop feature, where an artist can make their shop for their artworks as a part of our website.
There are over 33 million buyers from across the world buying artworks from Art Over the World. You can become a vendor now and sell your art online with us. The platform can also provide you with a greater reach to potential buyers and help you sell your artwork to a wider audience.