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How Can an Artist Use Social Media to Sell More Art?
If you’re just starting out as an artist or haven’t been selling your art online for a long time, it can be difficult to get your art out to a larger audience or know the best ways to interact with people online. The best way to sell art online would be by joining an online art-selling platform like Art Over the World. Such platforms often help you advertise your art and reach a broader audience, leading to more sales.
However, you can do a few things on the side to increase the reach of your art. This includes using social media to direct people to the art-selling platform your art is presented on! If you’re new to social media or aren’t sure about the best way to use it as a tool for selling more art, we have some tips and tricks outlined for you below:
Use a Personal Approach in Your Posts and Interactions with People
Social media and other online platforms are a great way to talk to and interact with people who enjoy and appreciate your art and might want to potentially buy it. Using a personal approach on social media and other such platforms can help you make real connections with these potential buyers and help them understand that you are a real person, like them. Social media can be your avenue to show people your artwork and more about you as the artist. You can post photos of yourself while showcasing your art or add personal captions to your posts. You can also engage in conversations with potential buyers through direct messages. Certain art-selling platforms also allow you to post information about yourself and talk to people that are interested in buying your art.
Keep Your Bio and Information Updated
Whether you are using Art Over the World, Facebook, Instagram, Pinterest, Deviant Art, or any other kind of social media or online platform, it is important to keep your bio and information updated. When someone visits your page, they should be able to immediately tell that you are an artist that sells their artwork. It would be helpful if you added a link to your website or to your store on an art-selling platform so that anyone interested in buying something can directly open that link.
Show Your Audience Your Successes as an Artist
When trying to sell something, you have to understand the basic psyche of your audience. If people see that others are interested in buying something, they’ll become more interested too. So, when trying to sell more art, you should showcase your success on social media for other people to see. If you have a recent collection that’s sold out quickly, for example, be sure to post about it and let potential buyers know just how in-demand your art is. This way, some buyers might be keeping an eye out for when you put up more artwork for sale.
Consistently Post Content to Engage your Audience
With every post you make and every picture or video you share, you can get more views, likes, and comments and then eventually make more sales. The best way to have social media that draws attention and creates more hype for your art is by being consistent with your content. If you were to stop posting anything one day, your audience would definitely notice. And if you were inactive for a long time, many potential buyers would turn to other artists instead. So, if you want to keep your audience engaged, you should have some kind of posting schedule or strategy that you follow. Even if you are using an art-selling platform, you can create posts for your artists’ page on that platform.
Some Examples of Engaging Posts You Can Make
The kind of posts you make and the content you put out will also affect how engaged your audience feels. Certain kinds of posts can be more successful in keeping people interested and drawing in new followers, too. Let’s take a look at a few examples of posts you can make to keep your audience engaged, bring in new followers, and help your followers feel a closer connection to you and your art:
- A post comparing one of your earliest artworks with one of your most recent artworks that shows how you have evolved as an artist.
- A post with a blank canvas or a newly started piece of art, asking the audience what direction they think you might head in.
- A photo of yourself posing with a completed artwork so that your audience can familiarize themselves with you and get an idea of what you look like.
- A video showing part of the process of you making an artwork.
- A post about an artwork that didn’t turn out how you were expecting or showing some of the mistakes you might have made.
Art Over the World – Unique and Handmade Art for Everyone to Buy
If you are interested in selling your art online, Art Over the World is the perfect platform for you to use. Art Over the World is an online art store based out of the Netherlands. At Art over the World, we sell handmade art in various categories, such as drawings, paintings, NFTs, sculptures, textile arts, digital art, and more. We also offer a shop-in-shop feature, where an artist can make a shop for their artworks as a part of our website.
There are over 33 million buyers from across the world buying artworks from Art Over the World. You can become a vendor now and sell your art online with us. The platform can also provide you with a greater reach to potential buyers and help you sell your artwork to a wider audience.