Promoting Your Art: Tips To Boost The Sale Of Your Artwork Online
Traditional ways of selling art, like art shows, art fairs, and exhibitions, are not as efficient in today’s world as they were a decade ago. Artists, particularly young creators, need to make their handmade art stand out and make them accessible to the audience.
Therefore, promoting and selling your art online has become integral. It gives you the ability to reach a wider target audience from any part of the world and connect with galleries, fellow artists, and art enthusiasts to create a network and community.
Here are some of the most effective tips to boost the sale of artwork online:
Establish an Online Presence
In today’s world, having an online presence is integral to creating a connection with the audience. Showcasing your handmade art online and staying active on social media have become necessary to keep your target audience engaged and interested.
Keep the Audience Entertained
The best way to encourage people to buy your artwork is to keep them entertained. With so many social media platforms and inexpensive or free editing tools, you can easily share videos and pictures to not just stay on top of the algorithm but also interact with your audience.
You can simply use your phone to do an unboxing of new art supplies, a transition video of you creating an art piece, video snippets showing your process and equipment, or a live video to answer viewer questions. TikTok and Instagram are ideal for artists to connect with and engage their audience while promoting their handmade art.
Create a Good Biography
Whether using social networks, a website, or a shop-in-shop platform, it is important to have an engaging artist biography. It is one of the first things collectors and readers check before they browse through your art collection. The bio also helps you rank higher in search engine results. Be sure to write an interesting one, ideally in less than 120 words.
Write a Description of Your Art
Many collectors and art enthusiasts like to know more about the artwork before they make the purchase. Therefore, it is ideal to describe your handmade art in a few sentences. Consider including why you covered a specific theme or subject, the idea behind it, the technique you used, and other details.
Take Professional Photos of your Art
Since you are selling your art online, you have to ensure that the photo of the artwork you upload is high-quality. Every artist needs to know the right way to bring their art to life and encourage the audience to make the purchase. No matter where you are promoting and selling your art, having a professional photo of your artwork, along with the description, is necessary.
Showcase Your Work on Art Over the World
All artists need the right platform to showcase their handmade art, which is what Art over the World provides. The platform not only offers a shop-in-shop where you can create your own shop to sell your artwork but also attracts art enthusiasts and collectors from around the globe.
There is no startup cost or basic package cost. You can easily create your art shop with your branding and start selling your handmade artwork.
Having an online presence and a secure platform to sell artwork is necessary for all artists in today’s world. With technological advances, you have the power to promote your handmade art to millions all over the world. Thus, it is essential to make the most of it.
Use these tips and start showcasing your artwork on the Art over the World platform that connects galleries, artists, collectors, and art enthusiasts from all over the world.